Anglia Ruskin University
From a webform to the automatic delivery of a personalised digital prospectus
Introduction:
Anglia Ruskin University (ARU) is a vibrant academic institution with campuses in Cambridge, Chelmsford, Peterborough, and Writtle. ARU prides itself on being The Times Higher Education University of the Year 2023, a testament to its commitment to high-impact initiatives and excellence in education. Offering a wide range of undergraduate, postgraduate, and research programs, ARU is dedicated to providing world-class facilities, gold standard teaching, and comprehensive support for students’ careers from day one.
Challenge:
When Anglia Ruskin University (ARU) reached out to Unify Schools for assistance in personalising and distributing digital prospectuses across their three campuses, they faced a significant challenge. With each campus featuring distinct content tailored to its student demographic, creating and organising the artwork for multiple prospectuses proved to be a time-consuming and labour-intensive task. Additionally, ARU sought to customise the content for each student and personalise the prospectuses, further complicating the process. Moreover, they aimed to transition to digital distribution to reduce costs associated with traditional print methods. Balancing these requirements while maintaining consistency across campuses posed a formidable challenge for ARU and highlighted the need for an efficient and scalable solution.
Solution:
To address the complexities faced by Anglia Ruskin University (ARU), Unify Schools devised a streamlined solution by developing a user-friendly webform integrated with the Unify platform. This innovative approach empowers users to select their preferred campus, specify the year of entry, and opt to view all available course subjects or focus on up to three selected subjects. By seamlessly connecting the webform to the Unify system, all prospectus pages are uploaded as PDFs, granting ARU the flexibility to make real-time updates as needed. This dynamic solution not only saves valuable time but also ensures that ARU can efficiently manage and customise their prospectuses to meet the unique needs of their diverse student body.
Results:
The outcome of our collaboration with Anglia Ruskin University (ARU) culminated in the development of a fully automated, personalised PDF page-turn delivery system. This system seamlessly tailors content to meet the unique requirements of each student, ensuring that the prospectuses are dynamically customised. Furthermore, the system enables tracking of each page-turn PDF, providing real-time data on student interactions. By implementing this solution, ARU has achieved significant time and cost savings while enhancing the overall effectiveness of their prospectus delivery process.
Conclusion:
In conclusion, Unify has proven to be an invaluable asset for Anglia Ruskin University (ARU) in revolutionising their prospectus distribution process. By leveraging Unify’s innovative platform, ARU has successfully personalised and tailored their digital prospectuses for each campus, meeting the unique needs of their diverse student population. The implementation of a fully automated PDF page-turn delivery system has not only streamlined the process but has also provided ARU with invaluable insights into student engagement through real-time tracking. With Unify, ARU has achieved unprecedented efficiency, cost savings, and enhanced student communication, reaffirming Unify’s status as a game-changer in the realm of digital marketing and communication for educational institutions like ARU.