Croydon High School GDST
Personalised follow-ups for parents after open day events
Introduction:
Established in 1874 as part of the Girls’ Day School Trust (GDST), Croydon High School is a leading independent day school for girls aged 3 to 18. Located in the heart of Selsdon, South Croydon, the school is celebrated for fostering a supportive and empowering environment where girls are encouraged to be ambitious, curious, and confident in their abilities.
Challenge:
Following their open day, Croydon High School needed a way to efficiently and effectively engage with parents, whether they had attended the event or not. They sought to provide personalised content for different year groups and tailor messaging based on whether students were internal or external applicants.
Solution:
Using Unify, Croydon High School created bespoke digital landing pages:
- Separate pages for parents of attendees and non-attendees.
- Further customisation for internal students versus external applicants.
- Each page featured personalised content, including year group-specific information, tailored calls-to-action, and a professional, polished design.
Results:
This personalised approach allowed Croydon High School to deliver detailed, meaningful responses to parents. The targeted follow-ups demonstrated the school’s professionalism and attention to detail, leaving a positive impression on prospective families and strengthening engagement. By tailoring content to the individual, Croydon High School was able to connect with parents on a deeper level, ensuring their communications were relevant and impactful.
See example below:
Testimonial:
“Unify has been a game-changer for our post-open day communications. The ability to create personalised digital landing pages tailored to different year groups, internal and external students, and even attendance status has enhanced how we engage with parents. It’s allowed us to deliver professional, relevant, and highly targeted follow-ups.
Initial feedback from parents has been positive, and we’ve seen a noticeable improvement in engagement. Unify not only saves us time but also ensures our communications reflect the high standards of our school. We couldn’t be happier with the results!”
Mrs Katy Lee
Head of Marketing & Communications, Croydon High School