Activate Learning
From a webform to the automatic delivery of a personalised digital prospectus
Introduction:
Activate Learning is a dynamic educational institution committed to empowering learners and transforming lives across its vibrant campuses. With a focus on personalised learning experiences and innovative teaching methods, Activate Learning offers a diverse range of courses and programmes designed to meet the needs of students at every stage of their educational journey.
Challenge:
Before partnering with Unify, Activate Learning faced significant challenges in personalising and distributing digital prospectuses for each of their campuses. With each location requiring unique content, compiling and organising the artwork for these prospectuses was a labour-intensive process. Additionally, tailoring the content to suit individual student preferences added another layer of complexity to the task. Moreover, the college aimed to deliver digital versions of these prospectuses to reduce costs. These challenges highlighted the need for a comprehensive solution that could streamline the marketing process, personalise content, and facilitate digital distribution efficiently.
Solution:
Activate Learning sought to streamline their marketing efforts and enhance their communication strategy by leveraging Unify’s innovative platform. With each campus having distinct content requirements, creating and distributing personalised marketing materials was a challenging task. However, Unify provided a solution by offering a user-friendly webform connected to its platform. This webform allowed users to select their preferred career pathway and specific subjects, ensuring tailored content delivery. Additionally, Unify enabled Activate Learning to upload all pages as PDFs into the system, granting them the flexibility to make real-time updates as needed. By implementing Unify, Activate Learning achieved a fully automated, personalised PDF delivery system, saving valuable time and resources while effectively catering to individual student requirements.
Results:
Now partnered with Unify, Activate Learning has achieved remarkable results in streamlining their marketing efforts and enhancing personalisation. The implementation of Unify’s platform has enabled the college to create fully automated and personalised digital prospectuses for each of their locations. By leveraging Unify’s webform integration, students can now choose their campus of interest, select their preferred course subjects, and access up-to-date content tailored to their requirements. The transition to digital prospectuses has not only saved costs but also provided students with a more engaging and interactive experience. Additionally, Unify’s tracking capabilities allow Activate Learning to monitor student interactions with the prospectuses in real-time, providing valuable insights for further optimisation. Overall, the partnership with Unify has empowered Activate Learning to deliver tailored and impactful marketing materials while significantly reducing time and resources spent on content creation and distribution.
Conclusion:
In conclusion, the collaboration between Activate Learning and Unify has proven to be a transformative partnership, revolutionising the way the college creates, distributes, and personalises marketing materials. By leveraging Unify’s innovative platform, Activate Learning has successfully overcome the challenges associated with tailoring marketing materials for multiple campuses while achieving significant cost savings and enhancing student engagement. The implementation of Unify’s webform integration has further enriched the user experience, allowing students to select their campus and course subjects with ease. Overall, the partnership with Unify has empowered Activate Learning to deliver impactful marketing materials that support its mission of providing personalised and transformative educational experiences for all students.