Rosemary Works
A case study
Rosemary Works
Rosemary Works School is a non-selective independent co-educational primary school, with a pre-school nursery class, taking children from the age of 3 to 11 years old. At the core of Rosemary Works School is the belief that primary school should be a place of happiness and safety, where children are eager to learn and have the space to thrive.
Our task was to rebrand the school and create a new website with a personalised prospectus that could be adapted for each entry point into the school. The tagline ‘space to thrive’ was a great starting point and we used this as a creative baseline for everything to evolve from.
The original branding had the letters R & W with a goose flying, we wanted to keep the goose but make it more of an icon plus bring the school name into the logo instead of the letters R & W.
What we did
- Rebrand
- Website
- Prospectus
- Unify
The next stage was to build a new website using the all-new brand guidelines. With a fantastic selection of images to choose from it didn’t take long to build the site using WordPress. The old website had great content so a lot of the work was updating pages in the new style.
With the new colour palette and branding completed we set about designing the new prospectus. Personalisation was added to the cover with both the parent and pupil’s name, and then with multiple welcome pages to choose from every entry point was covered when creating a new prospectus.
Having lots of new creative assets allows the school to create engaging social media posts. Everything we created was uploaded to the school Canva account, this forms a library of graphics along with the new branding so they have full control to create new content.
