Mar 25, 2023 | What's Coming
Personalised marketing is a strategy that involves tailoring marketing efforts to individual customers based on their preferences, behaviours, and purchase history. It is a popular approach that helps companies to improve customer engagement, increase sales, and build...
Jun 3, 2020 | What's Coming
What makes us ‘like’ a brand or product? How do we choose one brand over another? Why do we keep buying certain brands? Turns out we all make decisions in a similar way, just not in the way you may think. As humans, part of what defines us as ‘evolved’ when compared...
Apr 2, 2020 | What's Coming
“A person’s name is to that person the sweetest and most important sound in any language.” – Dale Carnegie. Personalised marketing quickly became one of the most powerful trends in the online world, with personalised email marketing campaigns receiving 29%...
Mar 25, 2020 | What's Coming
Online marketing is going to play an even bigger part in the next few months. To help with a new or existing school prospectus for September, Unify can create personalised and tailored PDF page turn versions that can also link to video content and your website. They...
Feb 24, 2020 | What's Coming
We had some great success in 2019 with our software revolutionising the way independent schools engage with families. Not only that, but we are also moving closer to being a carbon-neutral company. We’re offsetting our carbon emissions by planting trees in...
Mar 7, 2019 | What's Coming
From the moment a family or pupil views a new school, they begin to form a very personal connection with it. Schools already know this and recognise the importance of a personal approach when marketing to new pupils and families. Personalised marketing is now the norm...
