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Personalised marketing is a strategy that involves tailoring marketing efforts to individual customers based on their preferences, behaviours, and purchase history. It is a popular approach that helps companies to improve customer engagement, increase sales, and build...

What makes us ‘like’ a brand or product? How do we choose one brand over another? Why do we keep buying certain brands? Turns out we all make decisions in a similar way, just not in the way you may think. As humans, part of what defines us as ‘evolved’ when compared...

“A person’s name is to that person the sweetest and most important sound in any language.” - Dale Carnegie. Personalised marketing quickly became one of the most powerful trends in the online world, with personalised email marketing campaigns receiving 29% higher...

Online marketing is going to play an even bigger part in the next few months. To help with a new or existing school prospectus for September, Unify can create personalised and tailored PDF page turn versions that can also link to video content and your website. They...

We had some great success in 2019 with our software revolutionising the way independent schools engage with families. Not only that, but we are also moving closer to being a carbon-neutral company. We're offsetting our carbon emissions by planting trees in protected...

From the moment a family or pupil views a new school, they begin to form a very personal connection with it. Schools already know this and recognise the importance of a personal approach when marketing to new pupils and families. Personalised marketing is now the norm...

A window to your school Creating the perfect prospectus for your school is no mean feat. This one document can make a huge impact on parents who may be faced with the daunting choice of selecting the right school for their child. Something that stands out but for the...

Minimising the often forgotten environmental impact of printing marketing documents for schools. It’s a fact that no matter how environmentally friendly organisations attempt to be, nearly every school prints something every day. In terms of both environmental impact...

We are exhibiting at the GSA Annual Conference! Come and meet us! We are happy to announce we will be exhibiting at the GSA Annual Conference! Monday 19th - Tuesday 20 November 2018 The Amba Hotel, Marble Arch, London At the conference there will be live demos and...

How many out-of-date prospectuses have you thrown away or had to reprint over the years due to a major staffing change at the school? Do you have a room full of printed material tucked away somewhere that has never been cleared out, or analysed how much this has...

We are happy to announce we will be exhibiting at the 2018 HMC Autumn Conference! OCTOBER 1ST to 3RD The Midland Hotel, Manchester At the conference there will be live demos and printed samples to show the impact Unify is having on the school prospectus. We will be...

Every now and then, thanks to technology advances, a shift happens that changes the way we do something forever. That shift can be small, but its impact can be huge. We all do things that are either done out of habit, or because they have simply always been done that...

Creating the perfect prospectus can feel like an uphill battle sometimes. Finding the right images to capture the ‘essence’ of a school and writing content to upsell your school’s many best features for as wide an audience as possible is fraught with challenges....

The power of networking at university level is well documented: ex-students who have moved on to the world of work have been a valuable source of jobs, mentoring and other opportunities to students in their final years. However, recently, many schools have started to...

It is a well-documented fact that the more involved a parent is in a child’s education, the better they will perform at school. Research has shown that parental interest in their child’s education is the greatest predictor of attainment at age 16. The extent to which...

The schools funding crisis is never far from the headlines and with recruitment issues adding to schools’ burdens, schools are looking now more than ever at creative ways to generate income. Running a school is costly. From staff costs to investment in grounds and...

Anyone with any interest in education will be aware of the statistics highlighting the STEM skills gap and in particular the detail of how women are under-represented in industry. There is a huge demand for employees with science, technology, engineering and maths...

Independent schools have many challenges to overcome before they can hold the enviable reputation of ‘the school of choice’ in their area. Any independent school striving for success will have to overcome many obstacles, but here are top six that they will all face:...

The Gatsby benchmarks have gained a reputation for being the measure against which all excellent schools must model themselves if they want to excel in key areas such as practical science and careers advice. The Gatsby Foundation has researched and published key...

At a time when schools are sometimes battling to be heard amongst the noise regarding exam results, school reforms and other issues affecting students and teaching staff, shouting about your school’s positive attributes is more important than ever.   Striking a...